Sometimes companies need help developing a point of view, so we explore and develop the one they can own and defend. Other times they need help expressing it; so we create a platform they can market from. Still other times they just need to find an audience; so we help them engage the right listeners in their market.

In practice, that means we do three fundamental things.

Define why you matter: an important and powerful organizing principle for the business. “Why” comes in a variety of forms, from the positioning statement to the website to the elevator pitch.

• mission statement
• positioning statement
• website
• copy
• sales argument
• elevator pitch

Tell how you matter: an organizing principle for the corporate story. “How” comes in a point of view that’s implicit and explicit, with supporting proof points including news, case studies, presentations and bylined viewpoints.

• branded content
• news releases
• views releases
• presentations
• white papers
• custom publications
• published viewpoints

Market where you can matter: Make your point in places that can give it meaning. Often that means hitting pause on marquee media and events in order to get an unfiltered hearing—and the momentum that comes with it—in specialist venues.

• industry relations
• media relations
• speaker strategies
• content partnerships