Posts Tagged ‘smartphone adoption’
Jan 03
2013: THE YEAR OF UTILITY
By Fred Pfaff and Art Cannon Welcome to the year of utility in marketing. Utility is the new measure of media. What can I do with it? Specifically, what can I do with it that… Saves time? Increases my experience? Widens my connection? Gives me more control over my experience? Increases my social capital? These