Business media got a sharper proposition when we brought the new frontier opportunities into focus. American Business Media advanced the transition from print weeklies to integrated enterprises with help from a series of reports that shaped new opportunities for members and marketers alike. Starting with annual reports that communicated momentum rather than motion, we introduced a series of publications that reframed the marketer’s opportunity in business media. For example, handbooks and sales presentations made the case for business media advertising, dramatized the payoff, and brought to life the potential in emerging data businesses.