The Christian Science Monitor was presumed dead until we showed a pulse across the pages of ad media.

When CSM folded its 106-year-old daily print product in 2009, the fact that it was expanding its website and starting a weekly magazine fell on deaf ears. A year later, we showed the ad world a resurrection by making CSM the symbol of the modern news turnaround. In the process, we explained (“make me smarter, faster”) and positioned (“return on influence”) some of the sharpest coverage around the meaning of domestic and global events through a new selling language and supporting collateral.